This is according to media maven and published author, Pepe Marais, the Group Chief Creative Officer and founding partner of Joe Public United, who says this is one trend he has spotted with respect to changing client patterns in the wake of the Covid-19 pandemic.

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Marais, who penned Growing Greatness: A Journey Towards Personal and Business Mastery, was in conversation with the Central Media Group Chief Executive Officer, Nick Efstathiou, on the evolution of media and advertising in the wake of the Covid-19 pandemic on the OFM Business Hour.

Marais stresses that the shift to remote working cannot be ignored, even in the media space.

“We can work from anywhere in the country, efficiently so. If you told me that three years ago, I wouldn’t have believed it,” says the Joe Public United founding partner.

When probed on the challenges of hybrid working, especially in media, Marais says we have to find a new way of working, otherwise the last two years would have been “a waste of so much”.

Marais says he penned his book because he wants to help people grow via the replacement of limiting habits with liberating habits. He adds that he went on this journey and it greatly impacted his life.

Listen to the full conversation below: