OFM Cares
As a South African radio broadcasting company OFM is committed in seeking opportunities where it can make a meaningful difference in communities in its footprint. OFM has a long history of offering support to its audience communities through educational donations, corporate sponsorships, sports and music projects. It has over the years become important to create structured CSI initiatives that are designed to improve local conditions, contribute towards social economic development and empower previously disadvantaged communities created by South African past events.
Strategy objectives
- Improve conditions of disadvantaged local communities
- To develop and empower disadvantaged communities through skills transfer and training
- To build and improve relationships with the company’s existing and potential stakeholders
- Create brand love through community involvement initiatives
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