According to Elmarie Prinsloo, CEO of Bloem Show, the trade fair is one of only two shows in the country that successfully combines commercial activities and agricultural art, boasting just over 100 000 visitors annually, contributing more than R100 million to the local economy while creating 1 150 temporary jobs during the period of the show.

Bloem Show famously hosts the largest open-air saddle horse show in the world, and more than 22 agricultural championships.

Understandably, due to Covid-19 restrictions, the show could not be hosted the past two years, but the organisers have recently indicated that they are ready to safely host a large scale event within adjusted regulations.

“Visitors, exhibitors, participants and agricultural exhibitors are looking forward to the show with incredible excitement and thus far, feedback has been positive,” says Prinsloo.

The agricultural programme boasts 23 championships of horses, small stock, and cattle, of which 13 are national championships. The national championship of the Jack Russell dog breed will also be presented.

“Thank you for everyone’s support over these past two difficult years. We have done everything we could do to preserve Bloem Show for the community and we rely on everyone’s support this year. Don’t miss out, Bloem Show 2022 will offer the best entertainment, exhibitors, agricultural championships and an excellent marketing opportunity. Despite the rising costs and expenses, the Bloem Show brings its exhibitors and visitors prices at 2020 rates,” concludes Prinsloo.

Business Hour's Olebogeng Motse spoke to Elmarie Prinsloo to find out how they handled the financial impact of the Covid-19 pandemic and what business opportunities the Bloem Show offers. Listen here: