OFM's content manager, Elzette Boucher-Kruger, spoke to Nashua's Rikus Kruger to find out what they offer clients 50 years later.

50 years in business

Nashua’s vision of a vibrant, self-sufficient, smart society goes hand-in-hand with their culture of treating customers, big or small, like family. Nashua takes time to understand your operation and build efficiency and capacity to empower your teams, and improve productivity with smart technology and work systems.

Even as work technology continues to evolve, they are still as passionate about helping businesses as we were when they installed their first photocopier in 1973.

Proud of their people

Top Employers 2023 have been announced by the Top Employers Institute and Nashua was recognised as a top employer in South Africa’s ICT sector.

Being certified as a Top Employer showcases Nashua dedication to a better world of work and exhibits this through world-class HR policies and people practices. This is made possible with the support of their leadership and a culture that encourages excellence.

It’s a fitting accolade in this, their 50th year of supporting business in Southern Africa, but Nashua will continue to push the bar on service levels through their knowledge, skills and personal development initiatives.

Though the brand has evolved and changed considerably since it first started operating in 1973, one thing has remained constant throughout Nashua’s journey, their iconic payoff line: “Saving you time. Saving you money. Putting you first.”

Evolving to give you more

Nashua’s commitment to service excellence, coupled with a long-term customer focus, is the DNA of the brand. It’s also the reason why Nashua has held the number one market position in Southern Africa for 25 years in the office automation market.

They are now boldly looking to the future, seeking to continuously give their customers more.

Nashua’s brand has transformed itself from being purely product-focused, to being positioned as a solutions and outcomes-focused total workspace provider, operating alongside clients to help them realise their goals and live their dreams.

Since 1973, Nashua have evolved to offer more solutions, more services and more innovative technology; but one thing will always remain constant – a commitment to live their iconic tagline every single day: “Saving you time. Saving you money. Putting you first.”