Business
#OFMBusinessHour: Starbucks geared up for expansion to Bloemfontein mall─── 19:41 Wed, 06 Jul 2022
Starbucks South Africa is all geared up for the brand’s expansion to Mimosa Mall in Bloemfontein, Free State.
Beverage Category Lead / Head of Coffee Platforms at Starbucks, Ishan Natalie tells the OFM Business Hour that presently they are still busy with recruiting and training employees also known as partners in the Starbucks world ahead of the much-anticipated opening, which is slated for the end of July 2022. The training is taking place in the Gauteng province.
Also Read: Taste to add Starbucks to its chain of jewels and pizza offerings in SA
When asked why it took so long for the iconic coffee brand to expand to Central South Africa, Natalie says the region was always on the radar, however “it was a matter of finding the right partners and suppliers” .
In Mimosa Mall, it appears the brand has found its ideal partner.
Barista champions Teddy Nzama and Kusakusa Kingdom Khumalo (Kay Kay) were also on the show to delve into the country’s coffee culture. Both Nzama and Khumalo agree that the popularity of coffee continues to grow in South Africa and this is evidenced in the expansion of the Starbucks brand.
Listen to the team talk about what to expect in terms of flavours below:
