National Marketing and Event Co-ordinator at PinkDrive, Nelius du Preez, joins Mid-Morning Magic’s Yolanda Maartens this Pinktober to talk about the mobile screening services they offer.

PinkDrive NPC, a health sector NGO, was founded in 2009 by Noelene Kotschan on the premise that “Early detection will help prolong a life.” PinkDrive’s cardinal purpose is to contribute meaningfully towards preventing as many people as it can, from succumbing to breast, cervical, prostate, and testicular cancer. Its primary focus is on citizens without access to reasonable care for these conditions, and who reside in areas where health services do not reach.

It recognises that treatable cancers receiving even the basic levels of care could translate into varying lengths of extended life for the afflicted when detected and treated early. Its posture is ostensibly a promoter of health awareness in general, and specifically health education and heightening awareness of gender-related cancers in South Africa.

PinkDrive has four principal interventions through its flagship programmes, PinkDrive and More Balls Than Most, channelled through mobile point-of-contact service delivery by skilled certificated medical/nursing practitioners, namely:

Clinical Breast Exams: A mass screening service provided to women and men of all ages. This service includes one-on-one cancer education focusing on self-examinations as well as a breast examination.

Mammograms: A select screening service primarily provided for women over the age of 40, unless they are referred for a mammogram by a doctor.

Pap Smears: Cervical Cancer Screening.

Prostate Specific Antigen Test (PSA): These tests are a form of rapid testing for men above the age of 40 years old. These tests are administered by testing an adequate sample of blood taken from a subject.

To see where the Pink Drive truck will be visiting Central South Africa in October and November, click here to view its daily schedule.

Clover has announced its partnership with PinkDrive for the “Pink for Purpose” initiative which involves the rebranding of some of Clover’s most loved dairy products to limited edition pink packaging for October, namely the 2 litre Fresh Full Cream Milk and Low Fat Milk, 2litre Ultra Pasteurised Fresh Full Cream Milk and Low Fat Milk and 250 ml Fresh Cream (“Pink Clover Product”) to raise awareness for breast cancer as well as educate and encourage the public to get tested for early detection of this disease.

Clover will donate 20 cents towards the PinkDrive for every Pink Clover Product purchased which will aid in the fight against breast cancer by assisting the PinkDrive in raising funds to acquire a new mammogram machine valued at R3 million, further supporting PinkDrive’s efforts to conduct screenings for early detection of breast cancer.