The conversation focused on unlocking the Free State’s hidden gems, the role of tourism in the province’s economic growth, and the goals for the future of tourism in the region.

According to MEC Makhume, it is crucial to support tourism in the Free State, particularly as a driver of economic development. 

“Tourism plays a very critical role in growing our economy. Even petrol attendants in the region are often first points of contact for tourists and are being trained in hospitality to better serve visitors.”

He also highlighted the broader economic benefits of tourism, noting that even small, everyday transactions, such as local food vendors selling products during large events, contribute to the local economy. 

“On event days, people can make enough to put food on the table. It’s about creating sustainable opportunities for locals.”

Looking ahead to 2025, Makhume expressed his desire to see tourism numbers in the province double. “The numbers are good, but we need to aim higher. 

Cathedral Cave in Clarens. Photo: X

“We have these hidden gems in the Free State, such as the Cathedral Cave in Clarens. The breathtaking views around Clarens and the remarkable natural phenomenon where two rivers meet in the Refill area are spectacular.”

Makhume also referred to Bloemfontein’s rich historical tourism, calling it the birthplace of many political movements and home to numerous prominent figures.

Among the many attractions Makhume believes will transform the Free State into a major tourist destination is Metsimaholo, home to a historically significant dam. He envisions this area becoming a key site for both local and international tourists.

OFM's Daniel Simmons, MEC Ketso Makume, Lester Norkie and Ashmund Martin. Photo: OFM.

The MEC also spoke about the potential of a Mandela heritage site in Villiers, where the iconic leader was briefly detained during the apartheid era. Discussions are underway to designate Mandela’s cell in Villiers as a national heritage site and a tourist attraction.

When asked about the goals for the day’s reconciliation event, Makhume expressed events like these are important for both healing and networking. 

“We want people to take away the peacefulness of the area and use this time to connect with each other. These events are about bringing communities together and creating a platform for collaboration, where businesses, organisations, and individuals can discuss their ideas and find support.”

‘This event is an opportunity for reconciliation’

In closing, Makhume emphasised the role of tourism as both a job creator and a source of enjoyment. 

“Tourism is about work and fun, and that’s what we aim to provide. This event is an opportunity for reconciliation, to rebuild relationships among communities and their leadership, and to focus on what can be done to move forward.”

OFM News mvh