With the launch set to take place this weekend, Hardus Burger, Sales Manager at Human PROTON Bloemfontein, joined the Business Hour to explain what consumers can expect.

Twenty dealerships are scheduled to open across the country, with Bloemfontein leading the charge for Central SA. The launch will also introduce the PROTON X50 and X70 vehicles.

According to Marius Smal, Managing Director of PROTON SA, this is not just the launch of the PROTON X50 and PROTON X70, “This is the launch of a brand you have heard of, but not met in its partnership with Geely. The purchase of a 49.9% stake in PROTON in 2017 by the GEELY Holding Group (a Fortune 500 company which owns VOLVO and Lotus), has transformed PROTON through its additional finance, technical expertise and products.”

Smal adds the new PROTON X50 and PROTON X70 benefit from shared group engineering expertise including technology solutions also found in VOLVO models.

“With GEELY providing resources and support for PROTON, we can ensure that the runway for vehicles being released in the near future is exciting. We are thrilled to announce that on purchase of a PROTON X50 or PROTON X70, customers will receive a 5-year unlimited mileage warranty which is a move that backs up the quality promise of the product.”

Considering the need for fuel efficiency, PROTON have created this product that fulfils the desire for a SUV that is not only outstanding in performance, features and aesthetic appeal but is also affordable to own and run.

“The fuel consumption of the PROTON X50 is 6.5L/100km and the fuel consumption of the PROTON X70 is 7.8L/100km,” explains Smal.

Based on current market demand, the new PROTON X50 and PROTON X70 are quality SUV vehicles set within an affordable pricing bracket.

The PROTON X50 starts from R449 900, and PROTON X70, starts from R529 900.