Bloem Show Chief Executive Officer (CEO), Elmarie Prinsloo, says bookings for exhibitions are already open and interested parties can visit the Bloem Show website for more details. The trade fair, which turns 140 years in 2023, is home to 20-25 agriculture championships, including the world’s largest open-air saddle horse championship, which will take place between 27 April and 6 May 2023.

Prinsloo and company have also decided to refocus and restructure the indoor exhibition categories. They now have:

• Eco-friendly, garden landscape, solar and water category
• High-tech audio, electronics equipment and cellular category
• Motor and motor accessories category
• Home décor category
• Clothing, shoes and accessories category
• Outdoor camping and DIY category

Performers already on board are Appel, Juan Boucher and the Ndlovu Youth Choir.

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Prinsloo emphasises the importance of events like the Bloem Show in the expansion of the Free State capital’s economy. The event and the business activities affiliated with it reportedly inject between R50 million and R60 million into the local economy. Expectations are high that 2023 will also be a stellar year for the event.

The fair made its much-anticipated return in 2022 following a two-year hiatus owing to the Covid-19 pandemic. The agricultural, entertainment and trade event was met with much excitement when it reopened its doors. 

ALSO READ: Iconic Bloem Show met with excitement

OFM