Black Friday (29/11) may provide an R88 billion injection to the SA economy, but consumers should remain vigilant. 

“Bait marketing, fraud with online transactions, and misleading discounts are pitfalls that consumers must avoid in the build-up to Black Friday and Cyber Monday),” said Consumer Law Attorney Trudie Broekmann.

‘Businesses get customers to visit their store with an amazing deal that sells out instantly’

She also cautioned against “bait marketing” which is prohibited by section 30 of the Consumer Protection Act. This occurs when businesses get customers to visit their store or website with an amazing deal that sells out instantly.

Suppose a business advertises a special but it sells out and they have not mentioned the number of items available and any limitations on the number you may buy. In that case, you may request the retailer to supply the product to you at the advertised price.

Online fraud increases this time of year

“Harness your inner skeptic each time you’re asked to click on a link, give out your password, or authorise a transaction – don’t take any risks and check out websites carefully before making online purchases,” said Broekmann. “Never pay by instant EFT (at a retail website’s checkout).”

Consumers are urged to check if the website has an address, email, and phone number in South Africa, and whether the contact details work. If not, how will you contact them to return a defective product or enquire if your delivery doesn’t happen?

This Black Friday, be aware of fake online profiles as well as businesses posting misleading discounts.

OFM News/Casey-Lee Anthony mvh