For OFM, the sound of your life, broadcasting into the heart of Central South Africa, this isn't just a tagline — it's the very essence of collaborative success. Our superpower lies in our deep understanding of, and unwavering commitment to, the people, places, and pulse of our vibrant region.

We pride ourselves on delivering content that resonates intimately with our listeners — because it is ‘their content’. Our news bulletins don’t just report on national events; they delve into the stories shaping our towns, our communities, and our daily lives. Traffic updates focus on the roads we drive; weather forecasts predict conditions for our farms and businesses; and the sharing of community information amplifies the voices of local initiatives and the needs of local charities.

This hyper-local focus creates a sense of belonging — a feeling that OFM is not just playing in the background, but actively participating in the soundtrack of our listeners' lives.

This connection extends beyond the airwaves and into the fabric of our community through events that truly speak to our audience. We understand what matters to Central South Africans, and our events are a testament to that. Take, for instance, Bowling for Boobies — a heart-warming initiative that combines fun with a crucial cause, raising awareness and funds for breast cancer. This event isn't just about the game; it’s about neighbours supporting neighbours, demonstrating the strong sense of community that defines our region.

Similarly, our music selection is carefully curated to entertain in a way that feels familiar and comforting. While we embrace contemporary hits, we also celebrate the timeless classics that hold a special place in the hearts of our listeners. We understand the cultural nuances and musical preferences that bind us together — creating a listening experience that feels like coming home.

Perhaps no event better exemplifies the power of our local connection than Melktert Dag. This seemingly simple celebration, amplified through a dynamic partnership with Checkers, became a regional phenomenon. The sheer volume — a staggering 3,736 milk tarts sold in a single day — speaks volumes about the shared love for this iconic South African treat and the power of local collaboration. OFM didn’t just announce a promotion; we tapped into a collective cultural touchstone, turning an ordinary day into a delicious celebration embraced by our entire listening area.

The giveaway of a John Deere tractor further underscores our commitment to the agricultural backbone of Central South Africa. This is not a generic prize — it’s a real asset for the hardworking individuals who contribute so significantly to our region’s economy. It demonstrates that we understand their needs and are invested in their success. The excitement and engagement surrounding this giveaway is palpable, highlighting the deep connection between OFM and the agricultural community. The giveaway will take place at Grain SA’s NAMPO Harvest Day on 15 May 2025.

By Nick Efstathiou, CEO of the Central Media Group t/a OFM.