The Chairman and CEO of 33 and Me Talent Agency will be in Bloemfontein on Saturday, 20 May, looking for singers, actors, dancers, and models of all ages.

Elsubie Louwrens travels across the country to scout new budding talent.

The IATS has been finding local potential for more than ten years, as well as fostering that talent via international art education.

The IATS 2023, now in its thirteenth year, is an opportunity for individuals who receive a callback at the audition to showcase their unique talents in front of top international talent scouts.

A workshop on the day that is related to the industry will also be offered to participants.

“We might be a third-world country, but we have first-world potential,” she says.

She elaborates that “the youth are our future. I aim to equip, inspire and build a powerful nation of creatives”.

It is essential to keep in mind that this is not a contest. It serves as a platform for cultivating local talent, providing artists with business opportunities, and fostering workplace longevity.

“I am excited to witness the talent that Bloemfontein has next week.” 

Those who make it will be part of a reality show called Dream Factory which will showcase the talent in all nine provinces, filled with back stories of struggle and victory.

To take part in the auditions, people need to pre-register by contacting Elsubie at 084-759-0677 or sending a DM on Instagram @Talent_Agent_33.

OFM News/Zenande Mpame