It's titled 'Selling Products Online' and gets into the A's and B's of e-commerce via tips from some seasoned national brands.

Roed tells the OFM Business Hour that Selling Products Online is a companion piece to the books: Starting a Business in South Africa; and Financial Management for Startups. The book aims to address the varied challenges that e-commerce businesses face in the startup phase, which he maintains are no different to the challenges faced by a brick-and-mortar business. 

Fred Roed, Heavy Chef CEO

The Heavy Chef CEO shares some of the key steps or “recipes” that are outlined in the book to ensure ecommerce success:

• Finding your customers.
• Setting up an E-commerce store.
• Taking online payments.
• Selling on existing platforms.
• Attracting more customers.
• Fulfilling online orders.
• Managing stock.
• Serving customers.
• Making A Profit.
• Building your team.

Join Pan Macmillan and @heavychef for the launch of their book, Selling Products Online.

Don’t miss this great evening of inspiring conversation, e-commerce secrets and, of course, excellent wine and refreshments from our partners. See you there! pic.twitter.com/bddq2ncalS

— Pan Macmillan SA (@PanMacmillanSA) September 13, 2023

ALSO READ: Read of the Week: The Heavy Chef Guide to Financial Management for Startups

Back in May 2023, Roed told the OFM Business Hour that the Heavy Chef Guide to Financial Management for Startups aims to address the dearth of budgeting skills in the entrepreneurial space. 

Heavy Chef’s survey into the financial habits of over 9000 South African entrepreneurs revealed that:

• 78% of South Africa’s entrepreneurs rate their budgeting skills as very poor to average;
• and a more sobering 41% learned about budgeting only after they started their own business. 

OFM Business Hour